As an original member of the leadership team building the state-of-the-art football stadium in western New York, it’s is my responsibility to lead all phases of design from concept through unveiling in the fall of 2026. My role focuses on the strategic use of experiences that connect the venue to our world famous fans. As a result, this new stadium will create memories through the mindful use of historic architectural cues, authentic interior spaces and creative branded storytelling. This work allows the Buffalo Bills to take their relationship with their fans to new heights.
Key Impacts
• Maximize owner interests by strengthening partnerships and delivering a detailed focus on all aspects of the stadium complex's design and construction, scheduled for completion in 2026.
• Building a stadium focused on football by creating signature interiors and architectural elements representing the Western New York region, its football legacy, and the Buffalo Bills fan base.
• Stir emotion and pride by selecting key artwork installations throughout the facility, including a signature bison statue as the focal point greeting fans entering the site.
• Elevate brand value as a key negotiator in entitlement sponsorships, ensuring fulfillments align closely with the stadium's comprehensive design and branding and speaks to the authenticity of the Buffalo Bills.
• Lead site selection, conceptual design, multimedia vision, construction, and budget oversight of a one-of-a-kind new Stadium Experience, an immersive and historical experience with the primary goal of ticket sales.